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Infanata » DIE GESTALTEN VERLAG

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« DIE GESTALTEN VERLAG »
THIS GUN IS FOR HIRE: CORPORATE DESIGN
This Gun Is for Hire: Corporate Design
Название: THIS GUN IS FOR HIRE: CORPORATE DESIGN
Автор: 
Издательство: Die Gestalten Verlag
Год:  2004
Страниц:  208
Формат: PDF
Размер: 7.28 mb
Жанр: Die Gestalten Verlag
This Gun Is for Hire is a guidebook that provides insight into the ongoing challenge of translating personal design approaches into viable — and paid — commercial projects. The book illustrates how designers and clients can work together to develop projects that are both commercially successful and push creative limits. Not only is This Gun Is for Hire full of examples of recent corporate, graphic and product design projects that truly inspired their creators, their clients and their clients' customers, but it also presents them in such a way that others can learn from them. The diverse projects from international designers such as Eikes Grafischer Hort, Fons Hickmann, Attik, Chocolate Skateboard and Hansen Ho are depicted with impressive visuals and are accompanied by text explaining the original briefing and the circumstances leading up to either their implementation or a lost pitch. The book is rounded out by a series of interviews with and essays by working designers on issues including corporate communications, inspiration, and creative development clarifying how the design process and client relations are interrelated.
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ROMANTIK
Romantik
Название: ROMANTIK
Автор: 
Издательство: Die Gestalten Verlag
Год:  2003
Страниц:  144
Формат: DjVu
Размер: 1.00 mb
Жанр: Die Gestalten Verlag
«Romantik presents classical romantic elements in outstanding examples of contemporary illustration, photography and graphic design. While making a clear reference to nineteenth century Romanticism, the book defines a current version of the term through its selections and presentation. The book features examples, which expand the forms of visual expression available in our computer-dominated world and which develop style elements that exist beyond the canon of forms used in the 1990s. In place of uncluttered surfaces and clean lines, colorful collages and ornaments are used to generate a feeling of warmth, closeness or commitment. Because the computer is firmly established as a creative tool, today's «Romantik» is pragmatic rather than dogmatic. At the same time, the book challenges the role of the computer in the design process, appealing to the romantic in all of us.»
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LOS LOGOS
Los Logos
Название: LOS LOGOS
Автор: 
Издательство: Die Gestalten Verlag
Год:  2002
Страниц:  416
Формат: DjVu
Размер: 1.00 mb
Жанр: Die Gestalten Verlag
Bringing together more than 3000 works by over 200 designers from around the globe, Los Logos is the ultimate collection of contemporary logo design. It features an incredible wealth of cutting-edge design solutions over 444 pages – from abstract to concrete, from image based to text only work. And its reader-oriented structure allows ample opportunity for research and inspiration. Logos have become the face of brands, companies and record labels. They are indispensable “little helpers” in creating a positive image, to trigger the memory, aid identification and install trust. Often deceptively simple, the task of a logo is never an easy one – via extreme reduction it has to radically and perfectly distil an image or message into a simple, easily recognisable icon. Bringing together more than 3000 works by over 200 designers from around the globe, Los Logos spreads an incredible wealth of cutting edge design solutions over 444 pages, providing the ultimate collection of contemporary logo design – no easy task! Well-indexed, subject-catalogued and systematically structured this popular bestseller has become the perfect research tool for any self-respecting designer or cultural enthusiast.
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LINGUA GRAFICA: ENGLISH EDITION
Lingua Grafica: English edition
Название: LINGUA GRAFICA: ENGLISH EDITION
Автор: 
Издательство: Die Gestalten Verlag
Год:  2001
Страниц:  192
Формат: PDF
Размер: 6.72 mb
Жанр: Die Gestalten Verlag
Having created logos and icons for clients such as adidas and Greenpeace, Hamburg-based design studio Mutabor assembled their best work in Lingua Grafica. A documented, dissected and contextualised collection, the book is a skillful manual of logo design.

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