A sequel to Larry English's pioneering book Improving Data Warehouse and Business Information Quality, Business Information Quality Applied provides detailed, step-by-step examples to apply the general approach outlined in his first book to real business scenarios and specific business areas, including sales, marketing, customer care, finance, and human resources. Written by one of a very few leading authorities on information quality management, the book is designed to provide IT and database managers and business managers with reliable, quality information on which to make accurate business decisions.